Overview

Word-of-mouth is the best kind of advertising there is

Increasing sales through marketing is an expensive and time-consuming exercise. And that’s exactly why word-of-mouth marketing is such a delight – nothing can beat the efficiency of having happy customers do the marketing and sales for you. Every time a customer comes back again, the average marketing-Naira-spent-per-customer goes down.

Referral programs are another way that you can get customers coming back. Referral programs offer some kind of reward or enticement to have one customer recommend the business to another customer; firstly by providing the wow product or service.

Typically, these rewards still cost less than marketing cold to a group of prospects so the marketing-Naira-spent-per-customer still goes down.

In addition, sustainable word-of-mouth marketing starts with excellent products and services which lead to fantastic customer experiences.

Topics Covered

• How to draft an effective Referral program whilst addressing the issue of confidentiality
• Understanding the ideal incentive strategy for your unique business model
• Understanding your customers and moving from relationships to referrals
• Building an online community or enterprise social network and using it as a powerful marketing referral tool to grow your sales
• Building your own versus using a third party referral management system and market place
• How financial professionals are using referrals to attract more clients and increase sales

Benefits to your organisation

Organisations will learn how to use their satisfied customers in referral and reference programs to literally turn their enthusiasm and their contacts into profits for their business.

Who is this course for?

• Customer Service Managers
• Marketing Managers
• Operations Managers
• Public Relations Managers
• IT Managers
• Brand Operations Managers
• Business Managers
• Web Administrators

At the end of this course, delegates will be able to:

Define, recommend and implement referral program strategies within their organisation to ensure retainer-ship of existing customers, incentivising and poaching new customers that their competitors cannot go near whilst addressing the issue of confidentiality.